Nowadays more than ever, effective marketing and customer relationship management (CRM) play a vital role in the success of businesses. As companies strive to reach their target audience and engage with customers, having robust tools and strategies in place becomes crucial.
HubSpot, one of the great originals in this space, offers a comprehensive suite of software solutions designed to empower businesses to grow and thrive. In this article, we will delve into HubSpot’s plans, pricing, and reviews to help you understand how it can benefit your organization.
First off though, one thing we must mention that really sets HubSpot out from competitors is there is a free plan for all of their software. By that we mean properly free, not just a free trial. It means you can properly get to know their software before committing.
Introduction to HubSpot
HubSpot was founded in 2006 with the mission to make inbound marketing and sales accessible and effective for businesses of all sizes.
Over the years, it has evolved into a leading CRM platform that offers a wide range of tools and features to help businesses attract, engage, and delight customers.
HubSpot’s integrated software suite encompasses marketing automation, CRM, sales enablement, customer service, content management, and more, providing a unified approach to managing customer relationships and driving growth.
HubSpot Plans and Pricing
Please note: Some of the pricing below may only be available to new customers, feel free to check the links below for specific pricing.
HubSpot offers a variety of plans tailored to different business needs, allowing organizations to choose the one that best aligns with their goals and budget. Here is an overview of the main HubSpot plans:
HubSpot CRM Pricing
HubSpot’s CRM software is completely free and provides the foundational tools for managing contacts, tracking deals, and monitoring customer interactions. It serves as an excellent starting point for small businesses or those looking to dip their toes into CRM.
HubSpot CRM
100% Free
Features include:
✅ Contact Management
✅ Deal Stages
✅ Daily Dashboard
✅ Task Management
✅ Content Repository
✅ Automated Data Capture
✅ Reporting
✅ Mobile
✅ Integration with Marketing Automation
✅ Personalized Sequences
✅ Canned Snippets
✅ Email Integration
✅ Custom, Support Form Fields
✅ Meeting Scheduling
and much more…
HubSpot Sales Hub Pricing
The Sales Hub plan focuses on sales enablement throughout the sales cycle, helping your sales team optimize their sales processes and close deals more efficiently. It includes features like email tracking, meeting scheduling, sales pipeline management, and reporting. Let’s look at pricing for Individuals and Small Teams. Firstly, HubSpot offers an all in one CRM suite, taking parts of many of their services –
Starter CRM Suite
Includes:
✅ Marketing Hub Starter (Includes 1,000 Marketing Contacts)
✅ Sales Hub Starter (Includes 2 paid users)
✅ Service Hub Starter (Includes 2 paid users)
✅ CMS Hub Starter
✅ Operations Hub Starter
There are 2 pricing models which are both paid monthly. The difference is the length of time you’re willing to commit to.
Monthly Commitment: Starts at $50 per month
Annual Commitment: Starts at $30 per month
Now let’s look at their specific Sales Hub pricing:
Free Tools
“Start closing deals faster with time-saving sales CRM tools you can use for free”
Free
Up to 5 users. No Credit Card Required.
Includes:
✅ Free Marketing tools
✅ Free Sales tools
✅ Free Service tools
✅ Free CMS tools
✅ Free Operations tools
Starter
“Essential sales tools to shorten sales cycles and improve close rates”
Monthly starts at $20 per month (Monthly Commitment)
Annual works out at $18 per month
(Billed Annually – $216 per year – Save 10%)
Includes 2 paid users
Includes all free tools with increased limits, plus:
✅ Payments (U.S. only)
✅ Conversion Routing
✅ Multiple Currencies
✅ Simple Automation
✅ Calling SDK
✅ Repeating tasks and task queues
Professional
“Comprehensive sales software to automate and scale your sales processes”
Monthly starts at $500 per month (Monthly Commitment)
Annual works out at $450 per month
(Billed Annually – $5,400 per year – Save 10%)
Includes 5 paid users
Includes all tools in Starter, plus:
✅ E-Signature
✅ Product Library
✅ Forecasting
✅ Sequences
✅ Playbooks
✅ ABM tools and automation
HubSpot Marketing Hub Pricing
Designed to help businesses attract, engage, and nurture leads, the Marketing Hub plan offers a suite of inbound marketing tools to supercharge your marketing campaigns.
Their marketing software includes features such as lead generation, email marketing, social media management, marketing analytics, and automation to streamline your marketing strategy and campaign management. Pricing for the Marketing Hub starts from completely free –
Free Tools
“Start generating and emailing new leads, and measuring your success — for free”
Free
Up to 5 users. No Credit Card Required.
Includes:
✅ Free Marketing tools
✅ Free Sales tools
✅ Free Service tools
✅ Free CMS tools
✅ Free Operations tools
Starter
“Essential sales tools to shorten sales cycles and improve close rates”
Monthly starts at $20 per month (Monthly Commitment)
Annual works out at $18 per month
(Billed Annually – $216 per year – Save 10%)
Includes 1,000 marketing contacts
Includes all free tools with increased limits, plus:
✅ Landing pages
✅ Live chat
✅ Forms
✅ Email and in-app chat support
✅ Payments (US – Only)
Professional
“Comprehensive sales software to automate and scale your sales processes”
Monthly starts at $890 per month (Monthly Commitment)
Annual works out at $800 per month
(Billed Annually – $9,600 per year – Save 10%)
Includes 2,000 marketing contacts
Includes all tools in Starter, plus:
✅ Campaign reporting
✅ Omni-channel marketing automation
✅ Social media
✅ Teams
✅ Custom reporting
HubSpot Service Hub Pricing
The Service Hub plan is centered around delivering exceptional customer service and support. It provides features like ticketing, live chat, knowledge base creation, customer feedback management, and more. Pricing for the Service Hub starts from completely free –
Free
100% free.
No credit card required.
Includes:
✅ Contact management
✅ Ticketing
✅ Live chat
✅ Team email
✅ Tickets closed reports
✅ Reporting dashboard
✅ Shared inbox
Starter
Starting at $45/month
Includes everything in Free, plus:
✅ Conversation routing
✅ Simple ticket automation
✅ Multiple ticket pipelines
✅ Multiple currencies
✅ Calling SDK
Professional
Starting at $450/month
Includes everything in Starter, plus:
✅ Help desk automation
✅ Knowledge base
✅ Logged-in visitor identification
✅ Customer portal
✅ SLAs (Service Level Agreements)
Enterprise
Starting at $1,200/month
Includes everything in Professional, plus:
✅ Goals
✅ Playbooks
✅ Single sign-on
✅ User roles
✅ Team management
✅ Conversation intelligence
HubSpot CMS Hub Pricing
The CMS Hub plan focuses on content management and website creation. It offers tools for building and optimizing websites, managing content, personalization, and SEO. Pricing for the CMS Hub starts from completely free:
Free
100% free
Includes:
✅ Website pages
✅ Blog
✅ Drag-and-drop editor
✅ Basic SEO recommendations
✅ Managed cloud hosting
✅ CRM database
✅ Connect a custom domain
✅ Website traffic analytics
Starter
$23/month
Includes everything in Free, plus:
✅ Remove HubSpot branding
✅ Additional website pages
✅ Additional blog posts
✅ Personalization tokens
✅ Live chat and email support
Professional
$360/month
Includes everything in Starter, plus:
✅ Personalization through smart content
✅ Advanced SEO recommendations
✅ Dynamic content
✅ Contact attribution report builder
✅ A/B testing & reporting
✅ Site tree
✅ Phone support
Enterprise
$1,200/month
Includes everything in Professional, plus:
✅ SSO
✅ Custom objects
✅ Additional root domains
✅ Partitioning
✅ Adaptive testing
✅ Membership logins
✅ Custom web applications
HubSpot Operations Hub Pricing
This plan is designed to help businesses automate and streamline their operations. It includes tools for data syncing, automation workflows, reporting, and integrations. Pricing for the Operations Hub starts from completely free –
Free
100% free.
No credit card required.
Includes:
✅ Two-way data sync
✅ Default field mappings
✅ Historical sync
✅ All third-party integrations
Starter
Starting at $45/month
Includes everything in Free, plus:
✅ Custom field mappings
Professional
Starting at $720/month
Includes everything in Starter, plus:
✅ Programmable automation and bots
✅ Webhooks
✅ Data quality automation
Enterprise
Starting at $2,000/month
Includes everything in Professional, plus:
✅ Datasets
✅ Reporting calculations
✅ Snowflake Data Share
✅ Additional reports, lists, and workflows
It’s important to note that these prices are subject to change, and HubSpot also offers additional add-ons and advanced plans for larger organizations with more complex requirements.
HubSpot Reviews and User Satisfaction
To evaluate the effectiveness and user satisfaction of HubSpot’s software suite, it is crucial to look at the experiences and reviews of businesses that have implemented the platform. Overall, HubSpot has garnered positive feedback from users worldwide, and here are some key points to consider:
- Ease of Use: HubSpot is known for its user-friendly interface and intuitive design, making it accessible to users with varying levels of technical expertise. The platform’s user-friendly nature enables businesses to quickly adopt and leverage its capabilities.
- Integration Capabilities: HubSpot offers seamless integrations with various third-party applications, including popular tools like Salesforce, Slack, and Shopify. This allows businesses to consolidate their data and workflows, creating a unified ecosystem.
- Comprehensive Feature Set: HubSpot’s software suite covers a wide range of functionalities, from marketing automation and sales enablement to customer service and content management. This comprehensive approach eliminates the need for multiple standalone solutions and provides a holistic view of customer interactions.
- Customer Support: HubSpot provides extensive customer support, including live chat, phone, and email assistance. The company also offers a vast knowledge base, training resources, and an active user community, ensuring businesses have access to the help they need.
- Scalability: HubSpot caters to businesses of all sizes, from startups to enterprise-level organizations. Its flexible pricing plans and scalable features allow businesses to grow and adapt the platform to their evolving needs.
- Results-Oriented: Many businesses have reported significant improvements in their marketing, sales, and customer service efforts after implementing HubSpot. Increased lead generation, improved conversion rates, and enhanced customer satisfaction are some of the positive outcomes observed.
Conclusion
HubSpot offers a comprehensive suite of software solutions designed to help businesses attract, engage, and delight customers. With a free plan in all of their software as well as its range of plans and pricing options, HubSpot caters to organizations of all sizes, enabling them to leverage its powerful tools and features.
The positive user reviews and satisfaction ratings highlight the effectiveness and value that HubSpot brings to businesses across various industries. Whether you are looking to enhance your marketing efforts, streamline your sales processes, or improve customer service, HubSpot presents a compelling solution to drive growth and success in today’s competitive landscape.
