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Brevo vs Klaviyo – Which is better?

Brevo vs Klaviyo


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Brevo vs Klaviyo – A quick overview –

brevo vs moosend

Brevo (Previously Sendinblue)

Forever Free Plan: Yes (Click here to see the Free Plan)

Features of the free plan –

✅ Unlimited Contacts/Email list subscribers
✅ 300 emails/day
✅ Customizable Email
✅ Drag & Drop Editor
✅ Transactional Emails
✅ SMS & WhatsApp Campaigns

Paid Plans: From $25 a month

$25 plan includes:

✅ Everything in the free plan (including unlimited contacts)
✅ From 20k emails/month
✅ No daily sending limit
✅ Basic reporting & analytics
✅ Email support


Forever Free Plan: Barely

Stats of the free plan –

❌ 250 Contact/Email list subscriber limit (The lowest we’ve seen)
✅ 500 emails per month
✅ 150 free monthly SMS/MMS credits
✅ Email support for first 60 days

Paid plans: From $20 per month (Only up to 500 subscribers)

$20 plan includes:

❌ 500 Contact/Email list subscriber limit
❌ 2,500 monthly sends
✅ Mobile push notifications
✅ 150 free monthly SMS/MMS credits
✅ Email and chat support

Today we’re looking Brevo and Klaviyo (Click to see our other Brevo comparisons). Both are giants in their own right, but which one will elevate your email marketing strategy to the next level?

Brevo vs Klaviyo – Which is better?

At a glance

Let’s just say from the off, if you’re looking for the most bang for your buck, Brevo is definitely going to be the better choice here. For the base $25 plan, you get unlimited subscribers and 20,000 email sends per month.

Disregarding the subscriber limit, to get close to the same number of sends per months with Klaviyo, you’re going to need to go for either their $60 a month package (1,501-2,500 subscribers) or their $70 a month package (2,501-3,000 subscribers).

So on both the subscriber and sends front, Brevo is considerably cheaper and will produce a better ROI. Plus even Brevo’s Free Plan has unlimited subscribers.


  • Brevo: Emerging as a modern email marketing solution, Brevo is renowned for its affordable and optimized user-centric approach, catering to both novices and experts alike.
  • Klaviyo: As a stalwart in the email marketing domain, Klaviyo’s strength lies in its profound ecommerce integrations and segmentation features.

Pricing – Value for Money?

Free Plans:

  • Brevo: Brevo’s free tier provides users with unlimited contacts, 300 daily sends and access to core features including transactional emails, SMS campaigns, and more. It’s a generous offering that gives startups and small businesses a leg up.
  • Klaviyo: Klaviyo’s free offering does lack in comparison, with a 250 contact list limit, leaving very little room for growth. However, it allows users to get a feel of its comprehensive features before committing financially.

Paid Plans:

  • Brevo Starter Plan: At $25/month, users gain access to:
    • A rich email template gallery.
    • Advanced email support.
    • Enhanced monthly email sending limits.
    • Premium integration capabilities.
    • SMS Marketing.
    • No daily sending limit
    • Custom webhooks
    • Marketing Automation (up top 2,000 contacts)

  • Klaviyo Base Plan: At $20/month, the highlights are:
    • Advanced ecommerce integrations.
    • Segmentation tools.
    • 2,500 month sends
    • Multi-channel marketing capabilities.
    • Mobile push notifications.
    • Drag-and-drop automation builder.
    • Personalized product recommendations.


  • Brevo: Simplifying the complex world of email marketing, Brev is very easy-to-use with its drag-and-drop editor, intuitive workflows, and visually appealing dashboard making creating your email campaigns a breeze.
  • Klaviyo: While Klaviyo may have a steeper learning curve, its design flexibility and ecommerce-focused features make it a useful among online retailers.

Features & Functionality

  • Automation: Both Brevo and Klaviyo do well. Brevo’s marketing automation tools are versatile, while Klaviyo’s automation sequences, especially for ecommerce actions like cart abandonment, are unparalleled.
  • Integration: Integrating with CMS platforms and ecommerce solutions is vital for comprehensive online marketing. Both platforms offer robust integrations, with Klaviyo slightly edging out due to its deeper ecommerce ties.
  • Analytics & Reporting: Brevo offers real-time insights (including clicks, conversions and more), allowing marketers to pivot quickly. Klaviyo’s reporting, especially around ecommerce metrics, is exhaustive, helping marketers refine their strategies.
  • Deliverability: Both platforms prioritize ensuring your emails reach the inbox and not the spam folder. Their dedicated teams and advanced algorithms ensure your email’s optimal performance.

Niche Features

  • Subscriber Management: While both platforms help manage and segment subscribers effectively, Klaviyo’s advanced segmentation, especially around purchasing behavior, stands out.
  • Email Templates: Brevo offers a plethora of templates, catering to diverse industries. Klaviyo’s templates, while fewer, are more ecommerce-focused and can be deeply customized.
  • Ecommerce Tools: Klaviyo takes the crown here. Its abandoned cart recovery, customer lifetime value predictions, and integrations with platforms like WooCommerce and Shopify are stellar.
  • Multi-channel Marketing: Brevo’s inclusion of features like SMS campaigns and push notifications make it more than just an email platform.

Support & Community

Both platforms have active communities and provide extensive documentation, webinars, and tutorials. However, when it comes to personal support, Brevo’s email support (especially in higher plans) provides a more hands-on approach to problem-solving.


Brevo and Klaviyo, while both being exceptional in the email marketing landscape, cater to slightly different audiences. Brevo, with its all-encompassing features and attractive pricing, is perfect for businesses looking for comprehensive solutions. Klaviyo, with its ecommerce prowess, is ideal for online retailers aiming to optimize every aspect of their email marketing funnel.

Unless you’re a large e-commerce brand, with a large monthly turnover befitting the cost of Klaviyo’s plans, it’s Brevo all day.

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