Brevo Email Marketing – Plans, Pricing & Reviews

What is Brevo?

Brevo is the rebrand of the famous Sendinblue Sales and Marketing Platform. Brevo say in their article on the topic that “our product simply outgrew our name.” Read more below about the name change.

What does Brevo do?

Brevo has a huge range of products including their Marketing Platform, Sales Platform, Transactional Emails, Conversations (LiveChat, WhatsApp Campaigns) and Brevo Plus. We’ll go through each of these in detail below.

Brevo Marketing Platform

Brevo’s Marketing Platform is packed full of everything you need to market your business. From the classic email marketing platform, through to even SMS and WhatsApp campaigns. In fact, even their free plan has SMS and WhatsApp campaigns!

For most of us, Email Marketing is what we’re most familiar with and if you, like us, have been on the hunt for a while or are looking at options since MailChimp’s free plan changes (Read more here), you’ll know there are plenty of options out there.

On our hunt, we’ve found Brevo’s Email Marketing packages to be great value for money, in terms of the huge number of features you get, with even their Starter Plan giving you more features than some other platforms give in the premiums.

How much does Brevo Email Marketing cost?

Brevo have 3 plans ranging from a completely free plan up to £40 ($65) and a further bespoke plan you can get through Brevo Plus.

If you want to sign up to their plan without reading the rest of the article, click here – Brevo Website

For those of you that want some more information, let’s dig in.

What are the advantages of Brevo Email Marketing?

1. User-Friendly Interface

One of the most significant advantages of Brevo is its really user-friendly interface. Whether you are a beginner or an experienced marketer, you’ll find the platform intuitive, straightforward and easy to use.

You can quickly create and customise your campaigns with their drag and drop editor, manage your contact lists, and track all your performance metrics of your previous campaigns.

2. Affordable Pricing

Another reason to consider Brevo is its affordable pricing. The platform offers a range of pricing plans designed to fit the needs and budget of businesses of all sizes.

The basic plan as discussed, is completely free, which is a rare thing to see in the email marketing software space these days, especially when you consider that comes with an Unlimited contact list limit.

This allows you to really get to grips with the platform, working as a no-strings free trial for as long as you need.

As your business grows, and if you decide to upgrade to one of their paid plans, their Starter Plan will only set you back $25 (£16) per month which gets you really everything you’ll need including –

✅ From 20k emails/month

✅ No daily sending limit

✅ Basic reporting & analytics

✅ Email support

3. Advanced Features

Brevo offers a range of more advanced features that can help you take your email marketing to the next level.

For example, the platform offers A/B testing or split testing, which allows you to test different subject lines, different content, and even test different email designs to see which performs best.

It also offers automation workflows, which sounds complicated but once you have them set up, they can help you engage with your audience while you sleep!

It allows you to automate your email campaigns based on specific triggers or actions, such as certain clicks, opens, abandoned carts or when a customer makes a purchase or as simple as just signing up to your newsletter (like an instant and engaging welcome email).

This way Brevo will send out pre-designed emails to your customers, sending emails even if it’s in the middle of the night. These can include upsells, offers and more!

All the above requires stringent tracking and email analytics, and Brevo has you covered. Some of the examples of what you can track are:

✅ Email delivery status (whether the email was delivered successfully or not)

✅ Open rates (how many recipients opened your email)

✅ Click-through rates (how many recipients clicked on links within your email)

✅ Bounce rates (how many emails failed to be delivered)

✅ Unsubscribe rates (how many recipients unsubscribed from your emails)

✅ Spam complaints (how many recipients marked your email as spam)

✅ Geolocation data (where your recipients are located)

✅ Device statistics (which devices your recipients are using to open your emails)

✅ Engagement metrics (how recipients are interacting with your email, such as scrolling or hovering over certain elements)

✅ Conversion rates tracking (tracking specific actions taken by recipients after clicking on a link in your email)

✅ A/B testing results (comparing the performance of different email variations)

✅ Email client analytics (which email clients recipients are using to view your emails)

✅ Heatmaps (visual representation of where recipients clicked or interacted with your email)

✅ Time-based analytics (the best time and day to send emails for optimal engagement)

✅ List growth metrics (tracking the growth of your email subscriber list over time)

4. Personalization

Personalization is an essential element of effective email marketing and can add a more human touch to what is maybe an automated email.

Brevo offers loads of personalization features, including the ability to personalize your email design with the usual suspects like their name but also you can even personalize emails based on their location, behaviour and more.

This super targeted email marketing really helps to build a connection or rapport with your email list, improving the effectiveness of your marketing campaigns going forward.

5. Email deliverability

Another crucial factor in email marketing is deliverability. If your emails are not reaching your customers’ inboxes, your campaigns become a waste of time. Those who have used MailChimp will know that even the test emails often get sent to junk or spam!

Brevo has a very high deliverability rate which as we know, is the first step to a high open rate and a high ROI on your email marketing campaigns. Plus the platform also offers tools to help you improve your deliverability, such as the ability to verify your email addresses and domain, and to manage your bounce and complaint rates.

6. Integrations

Brevo integrates with a range of third-party tools and platforms, including WordPress, Elementor, Shopify, Zapier and more. You can even enable Google Analytics tracking from within the Brevo dashboard.

These integrations can help you streamline your email marketing strategy, automate your workflows, and sync your data across different platforms.

7. Customer Support

Finally, Brevo offers excellent customer support, whether it’s getting used to the tools and you need help getting your contacts imported in from another platform, Brevo’s support team is available to help. The platform offers a range of support options, including email, phone, and live chat, so you can get the help you need when you need it.

In conclusion, if you’re on the hunt for a new Email Marketing Platform, Brevo is a superb option. Their free plan will do the job for most small businesses (ecommerce or otherwise) and even their cheapest paid plan will do the job for most others. Plus, their cheapest plan is one of the cheapest email marketing solutions about! See Brevo’s pricing here.

Brevo Sales Platform

Brevo’s Sales Platform is a comprehensive marketing solution that empowers businesses to optimize their sales processes and drive revenue growth. With its all-in-one suite of tools and features, it enables you to streamline your business’ sales pipeline, enhance your customer engagement, and automate a lot of tedious tasks that usually slow you down.

How much does Brevo’s Sales Platform cost?

Brevo’s Sales Platform is actually free, and it’s packed full of features –

✅ Unlimited contacts
✅ Deal pipeline management
✅ Task allocation
✅ CRM automation
✅ Shared inbox
✅ Meetings
✅ Customisable Pipeline
✅ Weekly Task Reports
✅ In-Browser Video Calling
✅ Website / CMS integrations

And much more.

See for yourself – Brevo Sales Platform

Brevo Transactional Emails

Another of Brevo’s services is its Transactional Email Packages. Transactional emails are automated messages triggered by specific user actions, such as account notifications, order confirmations, password resets, and shipping updates. These emails are highly relevant and time-sensitive, typically sent on an individual basis rather than in bulk.

With Brevo’s transactional email package, businesses can leverage their robust infrastructure and features to send transactional emails reliably and efficiently.

How much does Brevo’s Transactional Emails cost?

Like most of Brevo’s services, there’s a feature packed free plan of up to 300 emails a day, which for many is more than enough. From there it goes up in increments, with the first paid plan being £8 or $15 a month, giving you a 20,000 email a month.

What do you get with Brevo’s Transactional Emails package?

✅ Top-notch deliverability
✅ Dedicated IP
✅ Email Template Gallery
✅ Real-time emails statistics
✅ Custom webhooks
✅ SMTP relay
✅ GDPR compliance
✅ Email support

See for yourself – Brevo’s Transactional Emails Package

Brevo Conversations

Brevo’s Conversations package give you everything you need to interact with your customer base in real-time with a range of chatting tools such as LiveChat, WhatsApp bulk send and reply, integrated inboxes and response automation.

How much does Brevo Conversations cost?

Brevo’s Conversations Package has two plans, Free and Pro.

Brevo Plus

Brevo Plus is Brevo’s most premium package, encompassing everything they do in an all-in-one solution, including marketing, security and more.

How much does Brevo Plus cost?

Brevo Plus packages are tailored to each business, so you need to get in touch with them to get a quote.

Some more reading to have a look at –

• Best Mailchimp Alternatives – Running through the best email marketing alternatives to Mailchimp
  • Includes comparisons on GetResponse, ActiveCampaign, Moosend and AWeber.
• A Guide to Brevo Email Marketing – For more information on –
  • Getting Started with Brevo Email Marketing
  • Creating and Managing Contact Lists
  • Designing an Eye-Catching Email marketing campaign
  • Personalizing Email Content
  • Sending Email Campaigns
  • Analyzing Campaign Performance
  • Automating Email Campaigns
  • Ensuring Compliance with Email Regulations
• Brevo vs Moosend
• Brevo vs Mailchimp

FAQ’s

Is Brevo Better than Mailchimp?

In 2023, Brevo is a better option for most, if not all businesses, for the following reasons –

• It’s cheaper
• Its pricing is based on emails sent and not contact list numbers
• It has additional features
• It’s more highly rated across most major review sites
• Brevo offers SMS marketing tools
• It includes automation features in all its plans
• Brevo offers robust segmentation tools that allow for more detailed targeting based on user behavior, demographics, and engagement.
• Brevo supports more languages than Mailchimp

Read more about the differences between Brevo and Mailchimp here in our article.

See Brevo’s Pricing Plans here.

See Mailchimps plans here.

How User-Friendly is Brevo for Beginners?

Brevo is super easy to use, even if you’ve never used an email marketing platform before, let’s look at why –

Ease of Setup and Use – Firstly, setting up an account with Brevo is as straightforward as it gets. The platform guides you through a simple, step-by-step process, ensuring you’re not lost in a sea of confusion. Whether it’s creating your first email campaign or setting up transactional emails, Brevo’s interface is designed with clarity and simplicity in mind. This approachability is a major plus for newcomers who might be intimidated by the complexity of digital marketing tools.

Intuitive Design – Brevo’s dashboard and tools are intuitively designed, making it easy to find what you need. The navigation is clear, and features are well-organized, reducing the learning curve for beginners. This intuitive design means you can start creating your marketing campaigns without needing to decipher complicated menus or settings.

Helpful Resources – Brevo understands the importance of support in your marketing journey. The platform offers a wealth of resources, from detailed guides and tutorials to a comprehensive knowledge base. These resources are invaluable for beginners, providing step-by-step instructions and best practices to get the most out of the platform.

Template Richness – For those who might not have design expertise, Brevo offers a variety of templates. These ready-made designs are not only professionally crafted but also fully customizable, allowing beginners to create polished, engaging emails without the need for advanced design skills.

Automation Made Simple – Automation is a game-changer in email marketing, and Brevo makes this powerful tool accessible for beginners. The platform allows you to easily set up automated workflows – a feature that helps in sending targeted emails based on user behavior, thus enhancing engagement without overwhelming the user with complexity.

Customer Support – Knowing there’s help when you need it is crucial, especially for beginners. Brevo shines in this aspect with its responsive customer support. Whether you have a quick question or need detailed assistance, their team is ready to help, ensuring you’re never stuck for long.