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Best Email Marketing Platforms for Beginners (December 2023)

Best Email Marketing Platforms for Beginners


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Best Email Marketing Platforms for Beginners – Summarized

brevo vs constant contact

Brevo (Formerly SendInBlue) provides a simple yet powerful platform well suited to all ranges of ability. Also comes with a completely free plan with unlimited contacts.

AWeber is one of the great originals of Email Marketing and for good reason. Their platform is straightforward with plenty of community support about to help you. Also comes with a great free plan!

With their paid plans starting at just $9 per month with unlimited emails, Moosend is a great option if you’re confident enough to go ahead with a paid plan off the bat.

GetResponse is another one of the great originals in the email marketing space. The best thing about GetResponse though is the full array of other features included in their Forever Free plan, including a Landing Page and even a free domain.

HubSpot comes with a huge array of completely free tools including a full Sales CRM as well as a powerful free email marketing plan.

Email marketing remains a cornerstone of digital marketing strategies, providing an effective way to engage, nurture, and convert leads.

When trying to work out the best email marketing software for beginners, it’s important to look at not just easy-to-use they are, which is of course important, but also the price moving forward as you progress in your abilities.

With a boatloads of options available, making an informed decision can be challenging. In this comprehensive guide, we will explore a range of email marketing platforms suitable for beginners as of August 2023.

Email Marketing Platforms for Beginners: Breakdown

1. Brevo (Formerly Sendinblue)

Brevo, formerly known as Sendinblue, provides a simplified and user-friendly platform for beginners.

Key Features:

  • Great Free Plan with Unlimited Contacts.
  • Intuitive email builder: Create stunning emails with the drag-and-drop editor, making it easy to design engaging content.
  • Customizable templates: Choose from a variety of templates catering to different industries and customize them to your brand’s style.
  • Marketing automation: Set up automated workflows to nurture leads and guide them through the buyer’s journey.
  • Analytics and reporting: Gain insights into your campaigns’ performance through detailed reports and real-time analytics.

2. AWeber

Key Features:

  • Great Free Plan with boatloads of features
  • Email templates: Choose from a variety of templates to create professional-looking emails without design skills.
  • Automation capabilities: Set up automated sequences to engage subscribers and drive conversions.
  • Analytics and tracking: Monitor campaign performance with detailed reports and analytics.
  • Customer support: Access a responsive customer support team for assistance and guidance.

3. Moosend

Moosend offers beginners an AI-powered platform to streamline email marketing efforts and drive engagement.

Key Features:

  • Super cheap paid plans starting from just $9 a month.
  • Automated workflows: Utilize AI-driven automations to send targeted and personalized emails based on user behavior.
  • Subscription forms: Create customizable forms to capture leads and expand your email list.
  • Real-time analytics: Monitor campaigns in real time with comprehensive analytics and tracking tools.
  • Personalization options: Enhance engagement through dynamic content, personalized recommendations, and product suggestions.

4. GetResponse

GetResponse is renowned for its versatility, catering to beginners with a range of features and excellent support.

Key Features:

  • Email creation: Design eye-catching emails using the drag-and-drop editor and customizable templates.
  • Marketing automation: Develop automated workflows to nurture leads and increase conversions.
  • Landing pages: Create high-converting landing pages to capture leads and promote your products or services.
  • Webinars: Host webinars to engage your audience and showcase your expertise.

5. HubSpot

HubSpot is an all-in-one marketing platform that provides beginners with a comprehensive set of tools to fuel their email marketing efforts.

Key Features:

  • Incredible all-in-one free CRM and marketing package
  • User-friendly interface: HubSpot’s intuitive interface simplifies email creation, automation, and reporting.
  • Marketing automation: Set up workflows to nurture leads and tailor your communications based on user interactions.
  • CRM integration: Seamlessly integrate with HubSpot’s CRM to manage leads and track interactions.
  • Reporting and analytics: Monitor the effectiveness of your campaigns with detailed reports and analytics.


As you embark on your email marketing journey as a beginner, it’s essential to select a platform that aligns with your goals, budget, and technical skills. Brevo, AWeber, Moosend, GetResponse and HubSpot all offer distinct features catering to beginners’ needs, from user-friendly interfaces to advanced automation tools.

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